Digital

Digital 1 mins read

RapidReacts Signs With Loaded

RapidReacts, a popular gamer known for his engaging content and dynamic gameplay, has signed with Loaded for management. His point managers will be Brandon Freytag and Bridget Davidson.

Career Highlights: RapidReacts has garnered a substantial following in the gaming community, recognized for his entertaining streams and interactive style. His popularity stems from his ability to connect with his audience, making him a sought-after personality in the gaming industry.

Management and Representation: By joining Loaded, RapidReacts aligns himself with other prominent creators such as ohhCarnage, Summit, Shroud, Courage, and DrLupo. This move is expected to further enhance his reach

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Digital 1 mins read

Digital Influencer Yuri Lamasbella Signs With CAA

Digital influencer Yuri Lamasbella has signed with CAA for representation. Known for her viral comedic parodies of reality television moments, particularly her sketches centered on the Kardashian family, Lamasbella has amassed a significant following. With around 4.6 million followers on TikTok and another 2.6 million on Instagram, she has captivated audiences with her look-a-like impersonations of Kris Jenner, and Kim, Khloe, and Kourtney Kardashian. Her content, characterized by props like bobbed wigs, acrylic fingernails, and a Valley Girl accent, has earned her the nickname “Lost Kardashian.”

Lamasbella's social media influence extends beyond entertainment. She has leveraged her substantial exposure and reach to secure brand deals with top-tier companies such as Celsius, L’Oréal, AT&T, and Amazon.

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Digital 1 mins read

Yuri Lamasbella Signs with M88 for Management

Digital creator and actress Yuri Lamasbella has officially signed with M88 for representation, with management duties undertaken by Stephanie Piza.

Career Highlights: Lamasbella has made a name for herself through her viral comedic sketches that often parody reality TV scenes, gaining significant attention for her impersonations of the Kardashian family. Her unique style and engaging content have amassed a considerable following.

Social Media Influence: Yuri Lamasbella enjoys a robust presence across social platforms, with over eight million combined followers. On TikTok, she has captivated audiences with over 157 million likes, demonstrating her content's wide appeal and engagement. Additionally, she has 2.6 million Instagram followers with a 1.6% engagement rate and 4.5 million TikTok followers with an impressive 5% engagement rate.

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Digital 1 mins read

Elsa Majimbo Signs With Gersh Agency

Elsa Majimbo, the Kenyan comedian who gained fame with her unique monologues during the COVID-19 pandemic, has signed with Gersh Agency for representation. Known for her videos featuring sunglasses and potato chips, Majimbo has captivated a global audience with her distinct humor.

Management and Representation: Alongside Gersh, Elsa is managed by Mohamed Kheir at Objectively Good Management. This team supports her growing career in various entertainment sectors.

Endorsements and Social Media Presence: Elsa has secured endorsements with major brands like MAC Cosmetics and Fenty Beauty, demonstrating her marketability and appeal. On social media, she maintains

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New Signings 2 mins read

Comedian and Social Media Star Druski Signs with WME Agency

Druski, renowned for his comedic talent and substantial social media presence, has recently signed with William Morris Endeavor (WME), marking a significant transition from his previous representation at United Talent Agency.

🌐 WME's New Addition: Druski brings a dynamic blend of comedy and social media influence to WME. His engaging personality and unique content have made him a favorite among digital audiences, perfectly aligning with WME's diverse and vibrant roster of talents.

📱 Social Media Impact: With over 7 million followers on Instagram and a robust 4% engagement rate, along with over 6 million followers on TikTok boasting nearly 5% engagement, Druski’s influence extends far across the social media landscape. His ability to connect and entertain a wide audience is a testament to his appeal and relevance in today's digital age.

🎤 Endorsement and Tour Success: Druski has secured several high-profile endorsement deals with brands

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Digital 2 mins read

CAA Signs YouTube Star Justin Watkins aka ThinkNoodles

Creative Artists Agency (CAA) has officially signed Justin Watkins, better known by his YouTube alias ThinkNoodles, as he continues to expand his influence in the digital content sphere. This partnership marks a significant milestone in Watkins' career, which has been characterized by a strong presence on YouTube and other social media platforms.

🎮 Impressive YouTube Presence: ThinkNoodles has become a major force on YouTube with a focus on gaming content, particularly Roblox and other popular games. Watkins averages 100 million views per month and more than one million views per video, showcasing his ability to engage and entertain a vast audience. His channel has accumulated a remarkable 4.5 billion lifetime views over more than a decade of content creation.

📱 Social Media Reach: Beyond YouTube, Watkins maintains a significant following on other platforms, with over 100k followers on TikTok and over 300k on Instagram.

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Digital 2 mins read

YouTube Star LaurenZside Joins CAA for Representation

Lauren Weber, better known by her YouTube alias LaurenZside, has officially signed with CAA for representation, marking a significant development in her burgeoning career as a prominent gaming content creator.

🎮 A Gaming Phenomenon: LaurenZside has captivated a massive audience on YouTube, boasting over 13 million combined followers and nearly 4 billion views across her channel. Known for her humorous and engaging gameplay videos, she consistently attracts an average of one million views per video, a testament to her popularity and appeal.

🤣 Comedic Gameplay Expert: Lauren's content stands out for its unique blend of comedy and improvisation within the gaming community. Her creative video concepts, such as "24 Hour Living as My Sim Challenge," "I Tried Working as a Bus Driver… But My Passengers Are Creepy," and "I Worked 100 Jobs… But They Were All Terrifying," offer a fresh and entertaining take on gaming that keeps

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Campaigns 2 mins read

Milind Soman and Uber India Launch #RoutineSeRescue Campaign

Uber India, in collaboration with Dentsu Creative India, has unveiled the #RoutineSeRescue campaign featuring iconic runner and fitness enthusiast, Milind Soman. The campaign promotes Uber Intercity, illustrating how it offers a refreshing escape from the daily grind.

🏃 A Break from the Monotony: In the newly released campaign film, Milind Soman is seen enjoying his passion for running across various landscapes. The narrative cleverly uses his running theme to show how every individual occasionally needs a break from their routine.

🚗 Escape with Ease: Uber Intercity is presented as a solution for those looking to temporarily escape their daily routines. The service allows bookings for round trips to over 2000 destinations, which can be scheduled up to 90 days in advance, catering to both spontaneous and planned getaways.

🗣️ Campaign Insight: Ameya Velankar,

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New Signings 2 mins read

UTA’s Digital Brand Architects Expands Roster with 12 Culinary TikTok Stars

Digital Brand Architects (DBA), a talent firm under United Talent Agency (UTA), has announced the signing of 12 prominent culinary influencers, marking a significant expansion in its representation of food-focused content creators on social media. This diverse group of culinary talents boasts substantial followings on platforms such as TikTok and YouTube, highlighting their broad appeal and expertise in the food and beverage sector.

🌐 Diverse Culinary Talents: Among the newly signed influencers are Jordan Farnum, known from "Next Level Chef," and Food Network’s "The Grill Dads," Mark Anderson and Ryan Fey. Also joining the DBA family are twins Ana and Lexie Learmann, along with other notable creators such as Maddy Devita, Olivia Tiedemann, Alexa Santos (of "Alexa What’s For Dinner"), Skyler

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Campaigns 2 mins read

Rankin Teams Up with Aquafresh to Celebrate Unique Smiles in Children

Renowned British photographer Rankin has partnered with Aquafresh to launch a new campaign designed to boost confidence among children by redefining societal perceptions of 'perfect teeth.' The campaign focuses on encouraging kids to embrace their unique smiles, including wobbly or wonky teeth, promoting a message of individuality and self-acceptance.

🎯 Challenging Perceptions: Rankin's collaboration with Aquafresh aims to shift the traditional views of what constitutes 'perfect teeth' and to foster a more inclusive approach to dental beauty. By focusing on the uniqueness of each smile, the campaign seeks to empower children to feel confident about their dental quirks and to celebrate these differences rather than view them as flaws.

👶 Empowering the Young: The campaign underscores the importance of nurturing confidence in young children regarding their appearance. Aquafresh, known for its dental care products, aligns with this vision

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