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Campaigns 2 mins read

SHEIN Empowers Women with Sanya Richards-Ross Collaboration for Women’s History Month

SHEIN, the global powerhouse in online retail, proudly introduces an inspiring collaboration with Sanya Richards-Ross, an Olympic gold medalist whose legacy transcends the track. In a vibrant celebration of International Women's Day and Women's History Month, SHEIN taps into the spirit of empowerment, resilience, and family with the exclusive SHEIN x Sanya Richards-Ross collection. This partnership also features the integral contributions of Sanya's mother, Sharon, and sister Shari, infusing the collection with the strength and unity of female bonds.

👟💖 A Champion's Touch on Fashion: The SHEIN x Sanya Richards-Ross collection is a testament to the power of women supporting women, offering an exquisite range of 30 pieces. From elegant dresses and vivid tops to essential accessories, each item is carefully curated to inspire confidence and style in every woman. With prices ranging from $3.99 to $36.09, this collection makes empowerment accessible to all.

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Campaigns 2 mins read

Hailey Bieber Makes Waves with Victoria’s Secret Swimwear Debut

The fashion world buzzes with excitement as Hailey Bieber, renowned for her impeccable style and modeling prowess, takes a dive into the Victoria’s Secret swimwear collection. Known for her bold lingerie campaigns that capture attention and imagination, Bieber transitions seamlessly into the realm of swimwear, showcasing a stunning royal blue bikini that exemplifies elegance and allure.

👙 Effortless Elegance on Full Display: This collaboration spotlights Bieber's versatility and innate ability to influence fashion trends, especially when it comes to swimwear. The simplicity of the shoot, featuring Bieber against a minimalist white backdrop, ensures all eyes are on the dazzling swimwear piece, highlighting its unique design and vibrant color.

🏖️ A Natural Fit for Fashion's It-Girl: Bieber, a beauty entrepreneur and a style icon, has long been celebrated for her trendsetting swimwear looks, whether on vacation or through her

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Campaigns 2 mins read

Aishwarya Rai Bachchan Shines in L’Oréal Paris’ Total Repair 5 Campaign

L'Oréal Paris, a brand synonymous with beauty and innovation, proudly unveils its latest Total Repair 5 range campaign, featuring the luminous Aishwarya Rai Bachchan as the global spokesperson. This empowering campaign, reaching audiences in Hindi, English, Bengali, Marathi, Kannada, Punjabi, and Telugu, celebrates the brand's dedication to delivering expert hair care solutions.

🌟 Celebrating Beauty in Diversity: Dario Zizzi, General Manager of L'Oréal Paris India, shared the brand's enthusiasm for the campaign, highlighting its focus on offering science-backed products that address the unique beauty needs of women everywhere. With the Total Repair 5 range, L'Oréal Paris continues its legacy of providing "5 problems, 1 solution" to hair care, making it a beloved choice for those seeking comprehensive hair health.

💕 Inspiring Confidence Across the Country: Through its widespread launch across digital, television, social media, in-store,

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Campaigns 2 mins read

Shanaya Kapoor Glows in Ridhi Mehra’s Bridal Couture, ‘Safarnama’

In a dazzling fusion of tradition and modern elegance, Ridhi Mehra's latest bridal collection, 'Safarnama', comes to life with the radiant Shanaya Kapoor as its muse. This exquisite bridal edit is a testament to the designer's flair for merging classic beauty with contemporary zest, capturing the essence of a bride's magical journey towards her big day.

🌸 A Symphony of Colors and Textures: 'Safarnama' is a visual celebration, weaving together vibrant hues and intricate textures that echo the joyous spirit of love. Each piece in this collection is a masterpiece, designed to make every bride feel like the epitome of grace and modernity on her special day.

🌟 The Modern Bride's Dream: Envisioned for the bride who dares to blend boldness with tradition, 'Safarnama' embodies a sense of experimentation while cherishing time-honored customs. Shanaya Kapoor, with her enchanting charm and poised elegance, perfectly captures the soul of this collection,

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Campaigns 1 mins read

Frankies Bikinis Debuts “In Your Dreams” Collection with Amelia Gray

Fashion's current it-girl, Amelia Gray, steps into the spotlight once again, this time as the face of Frankies Bikinis' mesmerizing "In Your Dreams" collection. This captivating range draws inspiration from the sailor-inspired silhouettes of the '60s, bringing together a mix of corset dresses, flared skirts, and striped knitted sets. The collection also introduces vintage-inspired slip dresses and a newly reimagined Christabelle Maxi Dress, capturing the essence of dreamy, nostalgic fashion.

🌺 A Fusion of Vintage Charm and Modern Elegance: The "In Your Dreams" collection showcases Frankies Bikinis' iconic styles, now presented in new prints and shades. Highlight features include delicate lace details, hand-painted petal prints, and light, airy eyelet fabric, offering a blend of timeless elegance and contemporary flair.

📸 Retro-Inspired Campaign Magic: Captured by the talented Sean and Seng and styled by Clare Byrne, the campaign

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Campaigns 2 mins read

Skechers & Martha Stewart Launch Shoe Collection for International Women’s Day

In a vibrant celebration of International Women's Day, Skechers has teamed up with the legendary Martha Stewart to unveil a new shoe collection that embodies the spirit of empowerment and elegance. This collaboration transforms summer's most beloved styles into a fresh lineup for spring 2024, offering a perfect blend of fashion and functionality.

🌿 Eco-Chic Designs Meet Comfort: The collection spotlights five iconic designs, including the innovative Skechers Hands-Free Slip-ins in Pier Lite and Ultra Flex 3.0 styles, the stylish Bobs Sesame espadrilles, the casual Pier Lite slip-ons, and the supportive Arch Fit sandals. Crafted with crochet knit or canvas uppers in soothing earth tones, each pair is a testament to Stewart's impeccable taste and attention to detail, featuring unique rhinestone embellishments and a signature O-loop detail.

👟 Tech-Infused for Everyday Elegance: Skechers' commitment to comfort is evident in every design, with

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New Signings 2 mins read

Marcello Hernandez Joins LBI Entertainment’s Stellar Roster

Marcello Hernandez, the Cuban/Dominican dynamo known for his stand-up comedy, writing, and memorable performances on "Saturday Night Live," has inked a deal with LBI Entertainment. Making waves as a featured player on SNL, Hernandez has brought laughter to millions with his appearances on Weekend Update and alongside celebrities like Pedro Pascal, Bad Bunny, Ana de Armas, and Jason Momoa.

🎙 A Rising Comedy Star: Since embarking on his stand-up journey at 18, Hernandez has shared stages with comedy legends including Jo Koy, Dave Chappelle, Tim Dillon, Mark Viera, and the late Gilbert Gottfried. His unique blend of humor has not only captivated live audiences but also garnered a vast online following, especially as host and creative director for the Miami-centric @onlyindade, which boasts over one million followers.

🌈 A New Face of Comedy: Celebrated for his originality and prowess on the mic, Hernandez was spotlighted as a Just For Laughs New Face of Comedy in 2022, solidifying his status as one

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Endorsement Deals 2 mins read

Aamir Khan and Darsheel Safary Energize in “Mind Charged, Body Charged” Campaign for Charged by Thums Up

The Coca-Cola Company's Charged by Thums Up is back with a bang, unveiling its electrifying new campaign titled "Mind Charged, Body Charged," starring Bollywood icons Aamir Khan and Darsheel Safary. This latest endeavor, masterminded by Ogilvy, paints a captivating picture of vivacity and zest, showcasing Aamir Khan in a series of dynamic and fantastical roles, complemented by the youthful vigor of Darsheel Safary.

🚀 Innovative Flavors Meet Cinematic Flair: The campaign introduces the brand's exciting new Strawberry variant, embarking on a mission to deliver unparalleled and refreshing taste experiences to its audience. The "Mind Charged, Body Charged" film is a spectacle of imagination and adventure, with Aamir Khan's transformative performances steering the narrative through realms of the extraordinary.

🔋 Nostalgia Meets Novelty: Tish Condeno, Senior Category Director at Coca-Cola India and South-West Asia, expressed enthusiasm about

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Endorsement Deals 2 mins read

Future Elevates Streetwear with Lanvin Lab’s Latest Collection

The prolific rapper Future has once again joined forces with the esteemed Parisian luxury fashion house Lanvin, introducing his second clothing line under the Lanvin Lab umbrella. Following the triumphant debut of his initial collection, this new ensemble continues to draw from Future's deep-rooted appreciation for both the legacy of Lanvin and the vibrant culture of streetwear. The collection is a dazzling mix of casual essentials and exquisite accessories, designed to cater to a unisex audience with a keen eye for sophisticated layering, tailoring, and a distinctive knack for standout accessories.

🔍 A Fusion of Heritage and Modernity: Lanvin Lab's latest offering is a creative amalgamation of timeless elegance and contemporary flair, showcasing Future's unique perspective on fashion. The assortment includes an array of hoodies, sweatpants, t-shirts, and an eclectic selection of accessories such as sunglasses, hats, and an opulent silk travel kit. This collection stands as a testament to Future's design aspirations and

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Endorsement Deals 2 mins read

Chip Gaines Teams Up with Bobcat Company to Empower DIY Dreams

In a partnership that brings together home renovation fervor and top-notch equipment expertise, Chip Gaines, the spirited co-founder of Magnolia and home improvement enthusiast, has joined forces with the esteemed Bobcat Company. Known for his dynamic role in the beloved series "Fixer Upper," Gaines is not just a fan but a loyal user of Bobcat machinery, making this collaboration a heartfelt venture into encouraging fans and followers to pursue their DIY ambitions with vigor and confidence.

🏗️ A Long-standing Affection for Bobcat: Gaines's affiliation with Bobcat extends beyond mere partnership; it's a testament to a lifelong admiration and reliance on the brand's machinery to realize substantial home and farm projects. Reflecting on his childhood aspirations and his journey to becoming a household name in home renovation, Gaines highlights Bobcat's integral role in transforming his visions into tangible realities.

👷‍♂️ Empowering the

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